Our Brand Essence
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IN 1965, we were the ORIGINAL PIONEERS. Today, Sierra Designs is RENOWNED as one of the leading outdoor brands; a company that is filled with AUTHENTICITY, EXPERIENCE AND PASSION for the outdoors. Most importantly, we're an established, heritage brand that supports specialty retail. That means, it's not just about us, it's also about you and the people who will be carrying our vision into the future. Our vision, or as we call it here, our big hairy audacious goal (BHAG), is to have at least one Sierra Designs product in the hands of every outdoor enthusiast so they can live out their PERSONAL DREAMS OF BEING OUTDOORS. Our mission everyday is to use our experience, mountain lifestyle and sustainability learnings to create INNOVATIVE AND AUTHENTIC products that fuel passion for the outdoor journey. |
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At Sierra Designs, it's not about the product, IT'S ABOUT THE EXPERIENCE. Yes, we make the most RELIABLE, INNOVATIVE PRODUCT where form follows function and necessity is the mother of invention. But when you use and know our brand, you'll see the difference. Every innovation has an "ah ha" that will deliver a guaranteed brand promise, no matter where you are in the wilderness or life. WE'RE CONNECTORS. We model and design product for high-performance adventures, but make it attainable for enthusiasts. Our goal is to inspire the next adventure whether it's in the mountains of Patagonia, desert of Escalante, or a nature hike in Redwood National Park. We are the authority on outdoor gear and apparel - A RELIABLE AND TRUSTWORTHY FRIEND. |
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At Sierra Designs we are inspired by everything around us - mountain vistas and shimmering lakes, climbing routes and hiking trails, and the PASSION TO PROTECT WHERE WE PLAY. We seek out paths that haven't been taken and we have fun every step of the way. Our mantra is to incorporate ETHICAL, SUSTAINABLE AND COMPETITIVE business practices that reflect our commitment to the environment and our community. We enable a CREATIVE WORK ENVIRONMENT that fosters personal growth and individuality. |
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We are dedicated to our: OUR COMMITMENT IS STRONG:
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