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(April 16, 2008) - Boulder Colo. (April 16, 2008) – In 2009, the Save
the Poles Expedition, led by renowned explorer and adventurer Eric
Larsen, will commence an unprecedented journey to both the North and
South poles and Mount Everest in one 356-day push. This effort has
never been accomplished within a one-year period and only successfully
completed by 15 people, none of whom are Americans. The expedition to
the three "poles" – the top, bottom and roof of the world - will take
the team to some of the most extreme places on earth while testing
Sierra Designs equipment and apparel.
While these three areas are some of the most rugged, uninhabitable
places on the planet, they are also among the most vulnerable to global
warming.
Part of the objective behind Save the Poles – and the reason behind
Sierra Designs' involvement - is to promote clean energy solutions, and
advocate strategies for reducing carbon emissions. Following the
journey, the team plans to create a documentary film, book, and
educational CD-ROM that focus on the issues related to global warming,
and convey the sense of adventure that embodies this kind of amazing
journey. Eric Larsen, project leader for the expedition, is a prominent
Arctic explorer who has traveled to some of the most remote wilderness
locales left on earth and presented his experiences to audiences all
over the country.
About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking
and climbing, Sierra Designs is one of the original brands for the
eco-conscious outdoor enthusiast. We have always had a passion to
protect where we play, and our tents, sleeping bags, and apparel have
been to every corner of the world, from the highest peaks in Tibet to
your local greenway around the corner. We model and design our products
for high performance adventurers, but make it attainable for you.
Sierra Designs' gear and apparel fits in with your daily life, no
matter where it takes you. Visit us online at SierraDesigns.com or
check out our FaceBook Page.
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