|
Louisville, Colo
(August 9, 2007) - Sierra Designs has found a way to bring the Flex™
and Green programs back in the sack with its new 2008 product line-up
that will be unveiled at the Outdoor Retailer Summer Market, August
9-11, 2007 in Salt Lake City, UT.
"We are aggressively transforming our business and getting back in
the sack with our improved Flex technology, as well as our Green Effect
program for retailers, consumers and staff," said Paul Gagner,
president of Sierra Designs and Ultimate Direction. "For the past 42
years, we have been at the forefront of the industry crafting lighter,
stronger, better gear for adventurers. We have committed to designing
truly innovative products, and at the same time 'greening' our company
in hopes of getting our users into the backcountry and minimizing their
environmental footprint."
For 2008, Sierra Designs is bringing back its ever-so-popular Flex
sleeping bags in a lighter-weight package, as well as being one of the
first manufactures to implement sustainable and recyclable materials
within its bag collection. In the late-90's, Sierra Designs did
benchmark sleep research that identified bag constriction as the
primary cause of waking up at night – Flex virtually eliminates
constriction, making for a better nights sleep. The new ultralight
category incorporates Flex in the bag's mid portion for less weight and
the 3-season down category provides full Flex technology that enables
knee and hip movement. Additionally, the company continues to build
upon its Green Effect Program™ with the new Verde 20, Déjà vu 20,
Nahche 0 and Winema 0, which use 90 percent plus green materials. This
includes Climashield™ Green, Primaloft™ Recycled, Cocona™ lining
material and the EcoSensor™ recycled shell material to illustrate the
company's commitment to the environment and the community. Finally, the
2008 Echo and Electra, -20 and 0 degree bags are designed with Sierra
Designs proprietary Funk!Off™, an ingredient primarily made of Titanium
Oxide which is activated by visible light to provide self cleaning that
in-turn, neutralizes odor and bacteria.
Sierra Designs is known for being the experts in building the
lightest, fastest and strongest tents in the industry. For 2008, the
company launches the highly innovative, 4-season, Convert 2, with an
external pole feed to internal pole sleeves. The tent comes with
removable Jake's Corners™ on the inside as well as an Air Flow Vent
System to increase the strength during harsh weather conditions, and a
removable vestibule. In addition, due to consumer requests, the company
has brought back the popular, 4-season, Stretch Tiros 2. The new
ultralight Velox series comes in a one (3 pounds), two (4 pounds 2
ounces) and three-person (5 pounds) version and provides a hybrid
single and double-wall construction for fast and light set-up and use.
Additionally, Sierra Designs has married two of its favorite tents
together, the Electron and the Reverse Combi to create the Electron RC
2 with Spider Hub™, an innovation which keeps all poles locked in one
place. Finally, the new base camp Bedouin Annex 4+2 adds an additional
bug-free mesh room to the front of the popular Bedouin 4 for more room
and comfort. Overall, the tents have been improved for strength and
ease-of-use with the updated Quick Pitch Swivel Hub™ with H-Clip™
providing more tension as well as the new Dye-Free Optic White
Canopies™, PVC-free seam taping and the DAC® NSL pole program with
environmentally friendly anodization to illustrate the company's
commitment to the environment and its Green Effect Program.
In addition to its new innovations in sleeping bags and tents,
Sierra Designs has made a commitment to developing its apparel line
with equal parts performance, quality and earth-friendly materials.
Most specifically, the company has introduced its Catalyst™ fabrics
with Cocona™, which is a knit fabric that provides outstanding wicking,
odor control and UV protection. The new Spectra Ecolite™ series is a
lightweight material made from post-consumer recycled polyester. In
addition, the new Quick Dry Stretch™ program improves functionality,
movement and drying capabilities with the incorporation of stretch
fabrics. The women's Revival™ tops and new Radiant Stretch also have
four-way stretch. Overall, the Sierra Designs apparel category is
versatile and durable enough to be put through harsh conditions and
green enough to leave less of an environmental footprint.
About Sierra Designs
Sierra Designs is passionate about adventure and they strive to
inspire its users to get outside. Founded in 1965, Sierra Designs
helped kick start America's passion for getting outdoors and they
continue to lead the movement with its outdoor equipment and apparel.
Today, the company has become renowned as one of the leading outdoor
brands: a company that relies on its authenticity and experiences to
share its personal passion of the outdoors through specialty retailers
in the community. As an established, heritage brand, Sierra Designs
strives to use its experience, mountain lifestyle and sustainability
learnings to create innovative and authentic products that fuel the
passion for the outdoor journey. Sierra Designs is the authority on
outdoor gear and apparel — a reliable and trustworthy friend. For more
information visit their website at http://www.sierradesigns.com.
###
|
