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LOUISVILLE, COLO.
(June 11, 2007) - Sierra Designs, an environmental stewardship
advocate, adventure seeker and authentic technical leader in developing
innovative outdoor products including tents, sleeping bags and clothing
today announced Larry Hanson and Tim Harwood of Adventure Sports
Marketing in the midwest and Tom Hammond and Rod Thomas of Adventure
Marketing Group in the southeast have been honored with the Sierra
Designs outstanding achievement and sales awards for the 2006 season
and 2007 pre-season.
Larry Hanson and Tim Harwood of Adventure Sports Marketing in the
midwest were awarded the 2006 overall sales award with shipments up
22.3 percent over 2005. In addition, the agency was awarded the 2006
pre-season sales award with its spring 2007 pre-season orders up 74.5
percent over spring 2006.
"Adventure Sports Marketing really raised the bar in 2006, and
their efforts resulted in them winning not only the overall sales award
but also the pre-season award as well," said Mark Mathews, director of
sales for Sierra Designs and Ultimate Direction. "Congratulations to
Larry Hanson and Tim Harwood for a job well done in 2006!"
"It's a great pleasure to be associated with and represent to
midwest dealers a brand with such great heritage," said Larry Hanson of
Adventure Sports Marketing. "Sierra Designs is one of the true
authentic outdoor brands that is dedicated to the vision and passion of
adventure seekers. I look forward to being part of the ongoing
commitment to innovation and inspiration that is the essence of Sierra
Designs as well as sharing that passion with our dealers and end
consumer."
Tom Hammond and Rod Thomas of Adventure Marketing Group were
awarded the 2006 outstanding achievement award from Sierra Designs. The
team's spring 2007 pre-season orders were up 41.4 percent over spring
2006, the fall 2007 pre-season orders were up over 200 percent from
fall 2006. In addition, Adventure Marketing Group re-connected with
many key dealers to increase business.
"Adventure Marketing Group joined Sierra Designs late in 2006, but
jumped in immediately and had a tremendous impact through reconnecting
with key dealers in the southeast, and increasing fall 2007 Preseason
business by over 200 percent," said Matthews. "Because of these initial
efforts I would like to congratulate Tom Hammond and Rod Thomas on
winning the Outstanding Achievement award for 2006."
"We are thrilled to have won the Outstanding Achievement award for
2006 for Sierra Designs," said Tom Hammond, of Adventure Marketing
Group. "We would not have been able to achieve this recognition without
the help of a great brand, product innovations and the folks at Sierra
Designs."
About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor
equipment and apparel. Today, the company has become renowned as one of
the leading outdoor brands: a company that relies on its authenticity
and experiences to share its personal passion of the outdoors through
specialty retailers in the community. As an established, heritage
brand, Sierra Designs strives to use its experience, mountain lifestyle
and sustainability learnings to create innovative and authentic
products that fuel the passion for the outdoor journey. Sierra Designs
is the authority on outdoor gear and apparel, the adventure seekers and
a reliable and trustworthy friend. For more information visit their
website at http://www.sierradesigns.com.
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