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Sierra Designs Hires New Sales Agency To Represent The Southeast Territory

December 19, 2006

For Immediate Release

Contact Information
Dana Pluss
Scream Agency
303-893-8608 ext. 204
dana@screamagency.com

Sierra Designs Hires New Sales Agency To Represent The Southeast Territory

LOUISVILLE, COLO. (December 19, 2006) - Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced it has hired the Adventure Marketing Group to represent the southeast territory, effective December 18, 2006.

Adventure Marketing Group consists of Tom Hammond and Rod Thomas, who will operate as the southeast sales force for Florida, Mississippi, Alabama, Georgia, Tennessee, North and South Carolina, Virginia and West Virginia. Tom comes to Sierra Designs with a wealth of sales experience, having been a sales rep in the southeast territory for over five years and in retail management at High Country Outfitters in Atlanta for nine years prior to becoming a rep. Rod will be focusing on internal sales and office support, and brings over ten years of outdoor experience to the team.

"We are thrilled to welcome the Adventure Marketing Group in the southeast to round out the Sierra Designs global sales team," said Mark Mathews, director of sales for Sierra Designs. "Tom and his team pride themselves in building customer relationships and excelling at customer service and training. They will be a valuable addition to the Sierra Designs team."

Adventure Marketing Group also represents Icebreaker, Nikwax, Sea to Summit, Metolius, Crumpler and Zeal Optics. The agency can be reached at 678-429-4822 or tphamm@comcast.net.

About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor equipment and apparel. Today, the company has become renown as one of the leading outdoor brands: a company that relies on its authenticity and experiences to share its personal passion of the outdoors through specialty retailers in our community. As an established, heritage brand, Sierra Designs strives to use its experience, mountain lifestyle and sustainability learnings to create innovative and authentic products that fuel the passion for the outdoor journey. Sierra Designs is the authority on outdoor gear and apparel — a reliable and trustworthy friend. For more information visit their website at http://www.sierradesigns.com.

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