(December 19, 2006) - Sierra Designs, an authentic technical leader in
developing innovative outdoor products including tents, sleeping bags
and clothing for "people in the know", today announced it has hired the
Adventure Marketing Group to represent the southeast territory,
effective December 18, 2006.
Adventure Marketing Group consists of Tom Hammond and Rod Thomas,
who will operate as the southeast sales force for Florida, Mississippi,
Alabama, Georgia, Tennessee, North and South Carolina, Virginia and
West Virginia. Tom comes to Sierra Designs with a wealth of sales
experience, having been a sales rep in the southeast territory for over
five years and in retail management at High Country Outfitters in
Atlanta for nine years prior to becoming a rep. Rod will be focusing on
internal sales and office support, and brings over ten years of outdoor
experience to the team.
"We are thrilled to welcome the Adventure Marketing Group in the
southeast to round out the Sierra Designs global sales team," said Mark
Mathews, director of sales for Sierra Designs. "Tom and his team pride
themselves in building customer relationships and excelling at customer
service and training. They will be a valuable addition to the Sierra
Adventure Marketing Group also represents Icebreaker, Nikwax, Sea
to Summit, Metolius, Crumpler and Zeal Optics. The agency can be
reached at 678-429-4822 or firstname.lastname@example.org.
About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor
equipment and apparel. Today, the company has become renown as one of
the leading outdoor brands: a company that relies on its authenticity
and experiences to share its personal passion of the outdoors through
specialty retailers in our community. As an established, heritage
brand, Sierra Designs strives to use its experience, mountain lifestyle
and sustainability learnings to create innovative and authentic
products that fuel the passion for the outdoor journey. Sierra Designs
is the authority on outdoor gear and apparel — a reliable and
trustworthy friend. For more information visit their website at http://www.sierradesigns.com.