|
LOUISVILLE, COLO.
(October 20, 2006) - Sierra Designs, an authentic technical leader in
developing innovative outdoor products including tents, sleeping bags
and clothing for "people in the know", today announced it has hired
Andrew Russell Sales to represent the southwest territory, effective
October 23, 2006.
Andrew Russell Sales also represents Stonewear Designs, Nikwax,
Dahlgren, Julbo and Probar. The agency consists of Andy Russell, Dana
Caraway and Jim Hewett who will operate as the southwest sales force
for California, Arizona, Nevada and Hawaii. Andy comes to Sierra
Designs with a wealth of sales experience, having been a sales rep in
the southwest territory for over eight years and in retail management
at Sunrise Mountain Sports. Dana Caraway brings more than 10 years in
the outdoor industry to Sierra Designs with experience both as a sales
rep and a brand manager for Stonewear Designs. Jim Hewett is a veteran
sales rep and former retailer as well as an accomplished climber and
mountain biker.
"We are thrilled to welcome Andrew Russell Sales in the southwest
to round out the Sierra Designs global sales team," said Mark Mathews,
director of sales for Sierra Designs. "Andy and his team pride
themselves in building customer relationships and excelling at customer
service and training. They will be a valuable addition to the Sierra
Designs team."
Andrew Russell Sales can be reached at 760-873-8433 or Andy.Russell@yahoo.com.
About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor
equipment and apparel. Today, the company has become renown as one of
the leading outdoor brands: a company that relies on its authenticity
and experiences to share its personal passion of the outdoors through
specialty retailers in our community. As an established, heritage
brand, Sierra Designs strives to use its experience, mountain lifestyle
and sustainability learnings to create innovative and authentic
products that fuel the passion for the outdoor journey. Sierra Designs
is the authority on outdoor gear and apparel — a reliable and
trustworthy friend. For more information visit their website at http://www.sierradesigns.com.
###
|
