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Sierra Designs Hires New Sales Agency To Represent The Southwest Territory

October 20, 2006

For Immediate Release

Contact Information
Dana Pluss
Scream Agency
303-893-8608 ext. 203
dana@screamagency.com

Sierra Designs Hires New Sales Agency To Represent The Southwest Territory

LOUISVILLE, COLO. (October 20, 2006) - Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced it has hired Andrew Russell Sales to represent the southwest territory, effective October 23, 2006.

Andrew Russell Sales also represents Stonewear Designs, Nikwax, Dahlgren, Julbo and Probar. The agency consists of Andy Russell, Dana Caraway and Jim Hewett who will operate as the southwest sales force for California, Arizona, Nevada and Hawaii. Andy comes to Sierra Designs with a wealth of sales experience, having been a sales rep in the southwest territory for over eight years and in retail management at Sunrise Mountain Sports. Dana Caraway brings more than 10 years in the outdoor industry to Sierra Designs with experience both as a sales rep and a brand manager for Stonewear Designs. Jim Hewett is a veteran sales rep and former retailer as well as an accomplished climber and mountain biker.

"We are thrilled to welcome Andrew Russell Sales in the southwest to round out the Sierra Designs global sales team," said Mark Mathews, director of sales for Sierra Designs. "Andy and his team pride themselves in building customer relationships and excelling at customer service and training. They will be a valuable addition to the Sierra Designs team."

Andrew Russell Sales can be reached at 760-873-8433 or Andy.Russell@yahoo.com.

About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor equipment and apparel. Today, the company has become renown as one of the leading outdoor brands: a company that relies on its authenticity and experiences to share its personal passion of the outdoors through specialty retailers in our community. As an established, heritage brand, Sierra Designs strives to use its experience, mountain lifestyle and sustainability learnings to create innovative and authentic products that fuel the passion for the outdoor journey. Sierra Designs is the authority on outdoor gear and apparel — a reliable and trustworthy friend. For more information visit their website at http://www.sierradesigns.com.

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