|
LOUISVILLE, COLO.
(November 30, 2006) - Sierra Designs, an authentic technical leader in
developing innovative outdoor products including tents, sleeping bags
and clothing for "people in the know", today announced its Asp tent has
won the "Best of Adventure Gear" award from National Geographic
Adventure magazine.
National Geographic Adventure's approach to its Best of Gear awards
differs from other magazines in its creation of an advisory board of 45
of the country's leading outdoor retailers. The board's contribution
was two-fold: to weigh in on products that in its opinion are
innovative, and to report on what products consumers are particularly
excited about in the marketplace. The awards were presented on November
14, 2006 at a gala event held at National Geographic Society
headquarters in Washington, D.C. and are featured in the December
2006/January 2007 issue (on newsstands Nov. 28). This is the fourth
year that National Geographic Adventure magazine has named Best of
Adventure Gear.
"We are thrilled that our Asp tent has been given such a
prestigious award and recognized by such an influential outdoor
publication," said Paul Gagner, president of Sierra Designs. "Our goals
match that of The National Geographic Society to inspire people to care
about the planet and experience the natural and cultural wonders of the
world in exciting ways. Our mantra is to incorporate ethical,
sustainable and competitive business practices that reflect our
commitment to the environment and our community."
The Asp tent, named after a poisonous African snake, is an
ultralight 2-person shelter (also comes in a 3-person option). The tent
weighs only 4 pounds, 14 ounces and is made of a 40-denier nylon on the
body to reduce weight and a 70-denier nylon on the floor for strength.
Constructed with the award-winning Reverse Combi Technology, the Asp
has 34 sq. ft. of livable space as well as two doors and excellent
venting capabilities. This is a great ultralight shelter for
backcountry, beach and river trips as the Quick Pitch Swivel Hub locks
the pole sections in place and makes for an extremely easy set-up.
About National Geographic Adventure
National Geographic Adventure, winner of four National Magazine
Awards, including the 2003 Award for Leisure Interests and the 2002
Award for General Excellence, was launched in 1999 as a quarterly to
serve an audience of active, adventurous readers and to propel National
Geographic's mission of exploration and discovery into the new century.
The magazine rapidly expanded in both publishing frequency and
circulation size. Now published 10 times a year, with a rate base of
525,000, it is available by subscription (800-NGS-LINE) and on
newsstands in the United States ($4.95) and Canada ($6.95). The
magazine's Web site is at www.nationalgeographic.com/adventure.
About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor
equipment and apparel. Today, the company has become renowned as one of
the leading outdoor brands: a company that relies on its authenticity
and experiences to share its personal passion of the outdoors through
specialty retailers in the community. As an established, heritage
brand, Sierra Designs strives to use its experience, mountain lifestyle
and sustainability learnings to create innovative and authentic
products that fuel the passion for the outdoor journey. Sierra Designs
is the authority on outdoor gear and apparel — a reliable and
trustworthy friend. For more information visit their website at http://www.sierradesigns.com
###
|
