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Louisville, Colo
(August 1, 2006) - Sierra Designs, an authentic technical leader in
developing innovative outdoor products including tents, sleeping bags
and clothing for "people in the know", today announced its new
innovations and technologies targeted to the ultralight, expedition and
family camping communities. The spring 2007 line-up will be unveiled at
Outdoor Retailer's Summer Market in Salt Lake City, Utah (August 10-13,
2006 in booth # 25039).
"The ultralight, expedition and family camping categories continue
to show significant market share growth and we expect our new product
offerings to meet the needs of consumers," said newly appointed
president Paul Gagner. "From new features like our Quick Pitch Swivel
Hub for ease of set-up on our tents to our new Expedition Jacket Hoods
on our sleeping bags and the updated ever-so-popular ultralight
Nanolite fabric, we have strived to reach each of these market
segments. We look forward to continuing on our successes in each of the
segments and building on our authentic products and innovations."
For 2007, Sierra Designs offers one of the widest collections of
tents on the market. From ultralight shelters for alpinism, to deluxe
quarters for park-n-play campers, Sierra Designs has a tent for any
type of consumer. With new models like the Assailant, Asp 2/3 person,
the Tengus, the Mokens and the updated Hercules Assault 2, Sierra
Designs continues to build upon feature-driven gear and performance.
Additionally, the company continues to bring the latest technologies to
its tents with features like the new Quick Pitch Swivel Hub and the new
Reverse Combi Technology (RCT) Swift Clip to create the lightest,
fastest and strongest tents on the market today.
The 2007 line-up of sleeping bags brings new features like Sierra
Designs first generation of welded bags, the new Expedition Jacket
Hoods and of course modern prints and designs. Additionally, the
company continues to be the innovator and leader in women-specific bags
that hit each category – ultralight, DriZone and Adventure. Finally,
Sierra Designs has added more youth styles this season rounding out the
deepest and best line of sleeping bags available on the market.
For its 2007 clothing line, Sierra Designs continues to bring
quality, highly technical and fashionable clothing to the outdoor
specialty marketplace. By using materials and fabrics like Cocona, a
fabric treatment derived from coconuts, Sierra Designs plays in the
sustainable product market as well as provides products that improve
moisture control and odor prevention. Additionally, lightweight fabrics
like the fully taped, waterproof Nanolite and the Durastretch and
Radiant fabrics provide consumers the perfect mixture of technical
innovation and style. Finally, Sierra Designs has introduced a new
youth series of apparel, which provide the same quality, durability and
comfort as the adult pieces.
"We have used market and consumer feedback to guide each of our new
and updated technologies and details," said Gagner. "Our new line of
tents, sleeping bags and clothing includes the renowned construction of
Sierra Designs most popular and award-winning fabrics and innovations,
combined with a variety of features and functions. We have incorporated
our award-winning DriZone breathable material in each category to
create cross-functional products that have proven capabilities and
performance."
About Sierra Designs
Established in 1965, Sierra Designs is a leading manufacturer of
high performance products, including tents, sleeping bags and technical
and casual outdoor clothing. The company is dedicated to producing
technically superior, innovative products that offer function as well
as style. Created by innovators. Used by people in the know. For more
information visit their website at www.sierradesigns.com.
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