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Sierra Designs Targets The Ultralight, Expedition And Family Camping Markets With New Innovative Products and Features

August 1, 2006

For Immediate Release

Contact Information
Dana Pluss
Scream Agency
303-893-8608 ext. 204
dana@screamagency.com

Sierra Designs Targets The Ultralight, Expedition And Family Camping Markets With New Innovative Products and Features

Louisville, Colo (August 1, 2006) - Sierra Designs, an authentic technical leader in developing innovative outdoor products including tents, sleeping bags and clothing for "people in the know", today announced its new innovations and technologies targeted to the ultralight, expedition and family camping communities. The spring 2007 line-up will be unveiled at Outdoor Retailer's Summer Market in Salt Lake City, Utah (August 10-13, 2006 in booth # 25039).

"The ultralight, expedition and family camping categories continue to show significant market share growth and we expect our new product offerings to meet the needs of consumers," said newly appointed president Paul Gagner. "From new features like our Quick Pitch Swivel Hub for ease of set-up on our tents to our new Expedition Jacket Hoods on our sleeping bags and the updated ever-so-popular ultralight Nanolite fabric, we have strived to reach each of these market segments. We look forward to continuing on our successes in each of the segments and building on our authentic products and innovations."

For 2007, Sierra Designs offers one of the widest collections of tents on the market. From ultralight shelters for alpinism, to deluxe quarters for park-n-play campers, Sierra Designs has a tent for any type of consumer. With new models like the Assailant, Asp 2/3 person, the Tengus, the Mokens and the updated Hercules Assault 2, Sierra Designs continues to build upon feature-driven gear and performance. Additionally, the company continues to bring the latest technologies to its tents with features like the new Quick Pitch Swivel Hub and the new Reverse Combi Technology (RCT) Swift Clip to create the lightest, fastest and strongest tents on the market today.

The 2007 line-up of sleeping bags brings new features like Sierra Designs first generation of welded bags, the new Expedition Jacket Hoods and of course modern prints and designs. Additionally, the company continues to be the innovator and leader in women-specific bags that hit each category – ultralight, DriZone and Adventure. Finally, Sierra Designs has added more youth styles this season rounding out the deepest and best line of sleeping bags available on the market.

For its 2007 clothing line, Sierra Designs continues to bring quality, highly technical and fashionable clothing to the outdoor specialty marketplace. By using materials and fabrics like Cocona, a fabric treatment derived from coconuts, Sierra Designs plays in the sustainable product market as well as provides products that improve moisture control and odor prevention. Additionally, lightweight fabrics like the fully taped, waterproof Nanolite and the Durastretch and Radiant fabrics provide consumers the perfect mixture of technical innovation and style. Finally, Sierra Designs has introduced a new youth series of apparel, which provide the same quality, durability and comfort as the adult pieces.

"We have used market and consumer feedback to guide each of our new and updated technologies and details," said Gagner. "Our new line of tents, sleeping bags and clothing includes the renowned construction of Sierra Designs most popular and award-winning fabrics and innovations, combined with a variety of features and functions. We have incorporated our award-winning DriZone breathable material in each category to create cross-functional products that have proven capabilities and performance."

About Sierra Designs
Established in 1965, Sierra Designs is a leading manufacturer of high performance products, including tents, sleeping bags and technical and casual outdoor clothing. The company is dedicated to producing technically superior, innovative products that offer function as well as style. Created by innovators. Used by people in the know. For more information visit their website at www.sierradesigns.com.

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