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Sierra Designs Uses A Yodeling Auctioneer And Roving Trail Signs To Raise Over $4000 For Outdoor Charities At OR

August 18, 2006

For Immediate Release

Contact Information
Dana Pluss
Scream Agency
303-893-8608 ext. 204

Sierra Designs Uses A Yodeling Auctioneer And Roving Trail Signs To Raise Over $4000 For Outdoor Charities At OR

Louisville, Colo (August 18, 2006) - Sierra Designs, an authentic leader in developing innovative outdoor products including tents, sleeping bags and clothing today announced it has raised over $4000 for several outdoor charities at the first-ever live auction held at the Outdoor Retailer's Summer Market on August 10, 2006.

Retailers, exhibitors and guests came together to bid on several different packages of outdoor gear and 15 handcrafted four-foot tall trail signs. Trail signs displayed words such as: "THE REAL DEAL", "HAPPY TRAILS" and TAKE A HIKE", representing the authenticity and passion of the Sierra Designs brand. An authentic auctioneer yodeled numbers and packages while participants raised their paddles in hopes of having the best bid. Beer flowed while attendees cheered on the highest bidders and opened their wallets at the fun and totally unique event.

The 45-minute live auction raised over $4000 to benefit various outdoor charities including: Big City Mountaineers ($3050), Continental Divide Trail Alliance ($325), Appalachian Trail Conservancy ($400) and Colorado 14ers Initiative ($275). Each organization received a portion of the money raised to help their missions and visions of getting people outdoors in a clean and safe environment.

"Just like Sierra Designs' products, their live benefit auction was unique, effective and fun," says Mark Godley, Big City Mountaineers (BCM) Executive Director. "Five teen and five adult volunteers will be able to participate in BCM's recreational mentoring program during 2007 thanks to the money raised through the Sierra Designs' event."

About Sierra Designs
In 1965, Sierra Designs was the original pioneer of outdoor equipment and apparel. Today, the company has become renown as one of the leading outdoor brands: a company that relies on its authenticity and experiences to share its personal passion of the outdoors through specialty retailers in our community. As an established, heritage brand, Sierra Designs strives to use its experience, mountain lifestyle and sustainability learnings to create innovative and authentic products that fuel the passion for the outdoor journey. Sierra Designs is the authority on outdoor gear and apparel — a reliable and trustworthy friend. For more information visit their website at http://www.sierradesigns.com.

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