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Sierra Designs Continues To Innovate And Create Unique Products For Fall And Winter 2006

February 1, 2006

For Immediate Release

Contact Information
Dana Pluss
Scream Agency, LLC
P: 303-893-8608, ext. 204
E: dana@screamagency.com

Sierra Designs Continues To Innovate And Create Unique Products For Fall And Winter 2006

Louisville, COLO. (February 1, 2006) - Sierra Designs has spent more than 40 years developing durable, high-performance equipment and apparel for consumers worldwide. For fall and winter 2006, Sierra Designs continues to focus on innovating fresh new designs and fabrics, while continuing to focus and refine products that have worked for them for years.

With its award-winning DriZone waterproof-breathable fabric on a number of tents, sleeping bags as well as down clothing, Sierra Designs offers some of the best warmth-to-weight ratio products on the market. Additionally, the use of the PrimaLoft One® synthetic insulation for 2006 allows Sierra Designs to provide low-bulk, lightweight and extremely soft garments mixed with a high level of compressibility and years of performance. The new X-Forst™ treatment on the Elevation and Classic Down products delivers a non-coated water repellent treatment that enhances weather protection and breathability.

"We've always been innovators in terms of design and engineering, and this season we've taken our core products and obsessed over every element to make sure they are the absolute best available, in every category," said Mark Herbert, President of Sierra Designs and Ultimate Direction. "In considering the critical attributes of Sierra Designs gear, we focused our attention to five key areas for 2006: function, fit, fabrics, finish and fashion."

PERFORMANCE APPAREL

DriZone Performance Down:
Fully welded waterproof/breathable performance down garments feature premium 750-fill 90/10 goose down that guarantee a weatherproof jacket capable of withstanding any condition. Men's Titan Jacket and Cygnus Jacket. Women's Delphina Jacket and Arcadia Jacket.

DriZone Cold Fusion:
Incorporates the PrimaLoft One® synthetic insulation to create a low bulk, lightweight and extremely soft and compressible garment that stuffs into its interior zippered pockets. These pieces are versatile, simple and functional. Men's Chockstone Jacket, Tindal Jacket and Torio Vest. Women's Kristel Jacket and Kate Vest.

Elevation Down:
Features the X-Forst™, non-coated water repellent treatment to enhance weather protection and breathability. The premium 850-fill 95/5 goose down, highly woven jackets are lightweight at 14 ounces and versatile with a great price-performance ratio. Men's and Women's Massak Jacket.

Classic Down:
These 700-fill goose down garments provide soft and comfortable warmth. The X-Forst™, water resistant barrier blocks the elements and the textured polyester faille weave provides a tactile, soft cottony feel to these jacket and vests. Men's Bodil Parka, Magnus Jacket and Magnus Vest. Women's Laila Coat, Marisa Jacket and Marisa Vest.

Torrent Down:
These 550-fill goose down parka and bomber silhouettes feature copious storage options, removable faux-fur trims and rib-knit details. The shaped polymer laminate features excellent durability and high-performance waterproofness and breathability properties. Men's Lowell Parka and Albatros Jacket. Women's Tussilage Bomber and Ellesmere Parka.

Torrent 2-Layer Waterproof Breathable:
The new polyester face fabric provides an extra soft hand and increased freedom of movement. These outerwear pieces are extremely versatile and can tackle a full gamut of outdoor and snowsport adventures. Products are loaded with key details including media storage, printed linings and Quick Change Liner compatibility. Men's Quantum Long Coat, Quantum Jacket and Quantum System Jacket, Kinetic Parka, Sequence Bib Pant and Form Pant. Women's Vega Long Coat, Vega Jacket, Vega System Jacket, Intrigue Jacket, Sequence Bib Pant and Form Pant.

Barricade Soft Shell:
New and enhanced Barricade soft shell fabric offers up more stretch and comfort. All styles for 2006 are updated with refined details, taking an already successful category to a new level. Men's Rebel Jacket, Black Ice Jacket and Black Ice Pant. Women's Fauna Jacket, M8 Jacket and M8 Pant.

Barricade E2 Soft Shell:
A supple waterproof, breathable and windproof 3-layer stretch fabric. The stretch polyester comes with a low-profile grid fleece back that wicks moisture as well as a soft hand that is wearable next to the skin. Men's and Women's Basalt II Jacket, Agate Jacket and Mica Vest.

LIFESTYLE APPAREL

Men's Torrent 2L Corduroy:
Waterproof/breathable outerwear pieces that apply innovative polyester corduroy weave, creating a natural yet high-performance garment. Styles are designed with the urban adventurer in mind, but perform in the outdoors and on the mountain. Men's Cartwright Jacket, Montague Bomber and Cartwright Pant.

Women's Snow Fox Series:
The Snow Fox series is designed to make winter fun. For 2006, Sierra Designs has expanded its range of original outerwear into three categories: Snow Fox Twill – a rich, textured twill face with a touch of spandex and a lusciously soft faux-fur backing, Snow Fox Quilted – soft polyester face fabric with artful quilting and light synthetic insulation, and Snow Fox Down – styles with removable faux-fur trims and soft and warm 550-fill goose down. Women's Alta Long Coat, Alta Jacket, Oberland Vest, Oberland Jacket, Pratt Coat, Bellswood Bomber and Beaconsfield Vest.

Wool Shetland:
Machine washable wool Shetland sweaters with natural performance properties and an antimicrobial finish. Men's Beckwith Full Zip and Ridgeline Sweater. Women's Amelia Full Zip and Kingsley Sweater.

Textured Knit:
A striking acrylic/ply/wool blend creates an interesting look that is fun and casual and perfect for the chalet or cottage on a chilly day. Men's Chester Full Zip and Rook Half Zip. Women's Tango Hoody, Jive Full Zip and Lindy Pullover.

Microfleece:
Sierra Designs best selling super soft and comfortable microfleece tops available in a rainbow of colors. Women's styles come in stunning embossed print versions as well. Men's Vitalic Full Zip, Ice Ray Zip Top, Lumen Crew, Lumen Crew 2 Tone. Women's Siren Fill Zip, Siren Embossed Full Zip, Swerve Hoody, Swerve Embossed Hoody, Vesper Zip Top, Vesper Embossed Zip Top and Vesper Pant.

ACCESSORIES

Men's and women's DriZone waterproof/breathable Booties:
Made with the award winning DriZone waterproof/breathable fabric used on the Sierra Designs sleeping bags, tents and apparel. These lightweight booties are perfect for expedition and winter camping as they provide exceptional warmth and comfort. Men's and Women's DriZone Booties

Men's, women's and kid's down footwear
Sierra Designs top-selling classic down footwear is loved by consumers worldwide. Provides a warm, soft cottony feel with a DWR finish for wet weather protection. Men's Booties, Men's Moccasins, Men's Mutts and Men's Sleepies. Women's Booties, Women's Mules, Women's Skippers and Women's Sleepies. Youth Booties.

TENTS

Igloo:
This new four-season tent is a comfortable, reliable home-away-from-home during a winter trip. The Igloo boasts three doors for entry/exit in different weather conditions as well as three vestibules — two of which are poled for extra protection. The tent comes with three equal poles for easy set-up and four Sew Free Welded Windows so you can see out during bad weather. The special Air Flow Vent System allows the air to circulate throughout the tent when needed and the Sol-Air Ceiling provides the fastest, most–efficient tent ventilation on the market. The Igloo makes a great base camp tent and the single hand pull on the door zippers allows for ease of close/open when you have big gloves on and the weather is bad.

Pampero:
New for 2006, the four-season Pampero employs the Reverse Combi Technology to maximize the internal living space for two people. A fully featured tent with Jake's Corners in the front and Arch Support Technology in the rear — makes for a rock-solid pitch. Tested in the wind tunnel, this tent can withstand the harshest weather condition. Spacious and versatile with the new Dongah Aluminum Corporation (DAC) Featherlite NSL Poles, this tent is great for enthusiasts going big when the snow flies.

Stretch Dome:
Sierra Designs time-tested favorite expedition, three-person tent. This double-wall tent features four equal length poles, Jake's Corners, Clip-Locs and Interlocs to make it a virtually indestructible shelter in any environment and any climate.

SLEEPING BAGS

For 2006, the Sierra Designs line of sleeping bags has set a new trend that ties together fashion with function. The stylish prints on the liners and creative details like screen logos, zipper pulls matched with the bag's tracks and artfully combined colors are the perfect features. With a proven track record of performance, quality, comfort and durability, Sierra Designs sleeping bags will definitely stand out this season.

For the cold weather conditions, Sierra Designs has a handful of innovative and technical sleeping bags to withstand any weather condition.

Men's Flash
0 degree Ultralight, 800-fill goose down sleeping bag.

Men's Cirque/Women's Mist
0 degree, DriZone 40-denier nylon waterproof/breathable sleeping bags.

Men's Echo/Women's Electra
-20 degree, DriZone 40-denier nylon waterproof/breathable sleeping bags.

Men's Santa Fe/Women's Cimarron
0 degree, 600-fill good down sleeping bags.

Men's Nahche/Women's Winema
0 degree Polarguard™ synthetic insulation sleeping bags.

Kid's Cool Cat/Big Dog
20 degree kid-specific down and synthetic sleeping bags.

Established in 1965, Sierra Designs is a leading manufacturer of high-performance products, including tents, sleeping bags and technical and lifestyle outdoor clothing. The company is dedicated to producing technically superior, innovative products that offer function as well as style.

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