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Sierra Designs Celebrates Its 40 Years By Introducing New Products And Innovations At The Summer Outdoor Retailer Show

July 12, 2004

For Immediate Release

Contact Information
Dana Pluss, Scream Agency, LLC
P: 303-893-8608, ext. 204
E: dana@screamagency.com

Sierra Designs Celebrates Its 40 Years By Introducing New Products And Innovations At The Summer Outdoor Retailer Show

Louisville, COLO. (July 12, 2004) - Celebrating its 40th Anniversary, Sierra Designs, a leading manufacturer of high-performance products, including tents, sleeping bags and technical and lifestyle outdoor clothing, today announced that it will unveil its new product innovations and styles for spring 2005 at the Outdoor Retailer Summer Market in Salt Lake City, Utah on August 12-15, 2004.

"We're a company that was founded 40 years ago with the primary focus of creating innovative outdoor equipment for outdoor enthusiasts and that mission continues today," said Mark J. Herbert, President of Sierra Designs and Ultimate Direction. "For 2005, we have new energy with a strong team and 40 years of experience to showcase our latest creations and technologies in tents, sleeping bags and clothing."

TOP 2005 EQUIPMENT INNOVATIONS

The 40th Anniversary spring 2005 equipment line is packed with features and innovations. With 11 new tents and the revolutionary Reverse Combi leading the way, Sierra Designs takes the industry by storm. The return of the Sol Air Ceiling and two new incredibly strong single wall tent designs, illustrates the company's commitment to innovation. The sleeping bag category has been restyled and re-colored and now offers a complete one-stop shop presentation: an ample selection in Ultralight, down, kids and accessories.

TENTS:
New Innovations for 2005


  • Reverse Combi: New and exclusive for 2005, the Sierra Designs Reverse Combi utilizes an innovative variable pole diameter system with pre-bent pole sections allowing the x-tents internal volume to increase by 50 percent. Weighing, 5 pounds, 5 ounces and totaling 32 square feet, this new technology will revolutionize the future of tent design.
  • Air Flow Vent System: This vent system allows air to circulate through the four-season, single wall design. The angled pattern with mesh backing is secure enough so rain or snow will not get in. Available on the Solomente and Hercules Assault.
  • DriZone Laminated Fabric: An exceptional waterproof/breathable fabric at a great value. Already an award-winning fabric on the DriZone sleeping bag series, this material is available on the 4-season, single wall Solomente and Hercules Assault.
Ultralight Tents

  • Mach 1:This new lightweight 3-pole designed shelter is truly like no other in providing openness and ample floor space. Large side door and spacious double track vestibule allow for easy storage and access to gear.
  • Hyperlight 3 AST: Due to the success of the Hyperlight AST, Sierra Designs introduced the three-person version that utilizes all the same innovations. Split between three people, this 5 pounds 11 ounce tent divides up easily.
3-Season Tents

  • Reverse Combi: Sierra Designs exclusive tent technology that utilizes a new variable pole diameter system with pre bent pole sections.
  • Observatory: Bringing back the exclusive and patented Sol Air Ceiling that offers an unobstructed view of the stars.
  • Firestorm: Offers two large vestibules, the SuperSeal Floor and a spacious interior.
  • Electron: This roomy 2-person tent boasts tons of bells and whistles such as an included footprint, gear attic and coffee sling. All for $179.95
Convertible Tents
These tents allow the adventurer to leave weight behind and go from 3-season to 4-season in the blink of an eye. Perfect for the person who wants only one tent for the whole year.

  • Omega Light: This ultralight convertible tent is ideal for 3 or 4 season conditions. With lighter poles and removable sections, a silicone rain fly, a removable stash door and panels that zip open to expose the mesh ceiling, this new tent is a very light 3-season and very strong 4-season tent.
4-Season Tents

  • Solomente AST: A strong 1-person, 4-season, single wall tent with a high ceiling and steep wall construction for ample living space and room to sit up and stretch out. Utilizes the award winning DriZone waterproof/breathable fabric and the patented Jake's Corner technology for strength and a single wall construction to keep weight down. The new Air Flow Vent System keeps the moisture out to avoid condensation.
  • Hercules Assault AST: The Holy Grail of tents just got lighter and faster. All the great technology and superior strength of our high altitude tested Hercules AST, but with a lightweight single-wall construction. Includes a large vestibule made from our lightweight fly material and the new Air Flow Vent System prevents condensation.
  • Hercules Light AST: A lighter and slightly smaller version of our incredibly strong Hercules. Incorporates a lighter pole structure and hubs in Jake's Corner. Extremely tough for 4-season excursions and weighs in at 6 pounds, 5 ounces – 2 pounds lighter than the current Hercules AST.
Base Camp Tents
Loaded with new features including a room divider, larger vestibules, better zipper orientation and cup holders, these tents are perfect for big summer adventures.

  • Bedouin 8: Same great features as the other Bedouin tents in the series, but this one's got room for eight! This large shelter was even designed with a room divider for additional privacy and large vestibule area. Great for a family outing, a large group, or a guided 3-season base camp tour.
  • Bedouin 4 and 8 and Nomad 4.2, 5.1 and 6.1 : Updated for 2005 with new features and innovations including: Optic White Canopy, Cup Holder, Clothesline and SuperSeal Floor.
Accessories

  • Night Glow Attic : An exclusive Sierra Designs innovation for internal tent lighting that allows night reading or writing from a red hue. Battery lasts 10-12 hours and is great for finding a tent at tent.
  • The Organizer: The new hanging Organizer with four expandable storage areas is perfect for keeping important items off the floor and away from condensation on walls. Lightweight and compact, it's ideal for any camping trip. Can also be used outside the tent.
SLEEPING BAGS:

New Innovations for 2005

  • Snag-Free Zipper Tracks: Sierra Designs in the first in the market with this advanced anti-snag method that prevents the dreaded stuck zipper by creating a barrier between the lining and zipper track. Available on all Sierra Designs bags.
  • Jacket Hood On the Ultralights: Reduces the weight of the bag while still keeping the warmth and provides a fitted hood for better insulation and decreased heat loss. Available on Nitro, Flash and Spark.
  • Foot Box Vent for Ultralight: Provides opening at bottom of bag for ventilation that is ideal for warm summer nights after a long day of exertion. Available on all Ultralight bags.
  • Glow-in-the-dark Zipper Pulls: Available on all Sierra Designs sleeping bags except the Ultralight series, this innovation provides the ability to see zippers in the dark.
Ultralight Bags

  • Nitro 15°: New for 2005, this 2 lb. 1 oz. men's regular 800-Fill Goose Down bag is perfect for those ultralight adventures.
  • Flash 0°: New for 2005, this 2 lbs. 7 oz. men's 800-Fill Goose Down bag is made with the Sierra Designs exclusive Jacket Hood that is lightweight and form fitting.
  • Spark 15°: New for 2005, this 2 lb. women's 800-Fill Goose Down bag is the only lightweight women-specific bag and also provides the Sierra Designs exclusive Jacket Hood.
  • Wicked Light and Wicked Fast: Updated for 2005 with new style lines, attached stuff sack as well as sewn-in floors to make them lighter than before. The Wicked Light weighs in at 14 oz. and compresses to the size of a 1-liter bottle.
Engineered Comfort Bags — Flex Sleeping Bags

  • The Flex construction eliminates constriction (the main cause of restless sleep) by providing ample room to move freely. With 6+ inches of flexible, expandable baffles that increase the girth where needed, these bags provide sleep in any position – side, belly or back. Below are the 6 new styles for 2005.
  • REM and Cloud 9: 35° Men and Women's 600-Fill Goose Down Bags
  • Black Out and Moon Beam: 35° Men's and Women's Polarguard 3D Synthetic Bags
  • ZZZZ's and 7th Heaven: 0° Men's and Women's 600-Fill Goose Down Bags
Adventure Bags

  • The Sierra Designs Backpacker Magazine's 2004 Editors' Choice Award-Winning DriZone sleeping bags are back with new colors and style lines. Due to the category's synthetic program success, Sierra Designs added a new down program and updated the thriving synthetic program for men, women and children.

    All-inclusive Down Bags
  • Osage: Men's 35° 600-Fill Goose Down Bag
  • Arrow Rock: Men's 15° 600-Fill Goose Down Bag
  • Santa Fe: Men's 0° 600-Fill Goose Down Bag
  • Rock Creek: Women's 35° 600-Fill Goose Down Bag
  • Diamond Spring: Women's 15° 600-Fill Goose Down Bag
  • Cimarron: Women's 0° 600-Fill Goose Down Bag
Kids Bags
With the success of last year's kids Side Car, Sierra Designs added the Big Dog, loaded with more features and a new silhouette and the Cool Cat (down version). These bags provide the perfect amount of warmth and innovations like a built-in stuff/storage sack so the bag never gets lost, chest pocket, pillow pocket with pillow and an internal mesh pocket to stuff clothes for warmth.

Accessories

  • The Squeeze - Compression Stuff Sack: Compression stuff sack is designed specifically to pack a sleeping bag down to the smallest possible size for more usable pack space.
  • The Squeeze Light Weight - Compression Stuff Sack: For ultralight travelers, this compression sack is made of lighter weight 33D nylon with silicon coating that is the same material used on the Wicked Fastbags.
  • Sleep E-Z Pillow: Moon-shaped pillow is designed to fit specifically in Sierra Designs sleeping bag pillow compartments. Designed with a removable pillowcase and attached stuff sack. Available in down or synthetic fill.
TOP 2005 CLOTHING INNOVATIONS

The Sierra Designs 40th anniversary spring 2005 clothing was designed to provide a new line of outdoor lifestyle clothing as well as new leading-edge performance sportswear. On the technical side, the designs were created for function with new fabric technologies, new construction techniques and low profile, low-chafe designs that break new ground. On the lifestyle side, the designs were created for use off the mountain with garments that fuse the natural and the technical, with function and the spirit of the outdoor lifestyle.

CLOTHING:

Holofiber

  • A proprietary fabric that responds to energy generated by the body, as well as utilizing ambient environmental energy, thus allowing the body to tap normally unused resources to activate and improve vital physiological processes.
  • When worn on or near the skin, Holofiber responds to available light and the energy produced by the body, converting light and the bodies own energy to the necessary wavelengths makes this usually unavailable energy accessible.
  • Builds strength, increases energy and accelerates muscle recovery and helps the body's cells to be better oxygenated (up to a 12% improvement) to aid in physical performance and recovery time.
  • Reduces the chance of cramping, swelling and fatigue.
Friction Free

  • Combined with Holofiber, the Friction Free fabric technology uses Dupont Teflon™ fibers to create a low-friction performance knit.
  • With the use of Friction Free in strategic areas of a garment, skin temperatures and related soreness caused by friction are reduced.
  • Products: Men's Stamina SS and Stamina LS – Women's Profusion SS and Profusion LS (Hardcore)
Duratech

  • High-performance, abrasion-resistant, very breathable stretch fabric
  • Utilizes technical breakthroughs in precision construction such as welded seams and laser cutting for a comfortable, streamlined, bulk-free garment
  • Water resistant, Ciba anitimicobial, sun protection of 40+ UPF
  • Products: Men's Boundary and Response – Women's Boundary and Response (Hardcore)
Durastretch

  • Super durable and stretchy for unrestricted movement
  • Highly water repellant, breathable, 40+ UPF and extremely soft
  • Utilizes Ciba anitimicobial and Teflon DWR water resistant treatments, sun protection of 40+ UPF
  • Products: Men's Retrieve, Gradient and Recoil – Women's Incline, Repel and Fissure (Enthusiast)
Spectra Lite

  • Ultra-wicking, lightweight 100% Micropolyester knit that quickly moves moisture to keep the body dry while active
  • Ideal for hot climates and vigorous workouts
  • Silky, softness in a incredibly lightweight fabric
  • Products: Men's Alert, Glide and Radar L/S – Women's Vista, Breeze and Skyline L/S (Enthusiast)
Quick Dry

  • High-performance 100% Nylon woven with DWR Asahi Guard for water and stain resistance
  • Lightweight, breathable and extremely durable
  • Sun protection of 40+ UPF
  • Products: Men's Mocean, Access, Dispatch, Versa and Feature – Women's Mocean, Access, Scape, Dispatch, Versa and Feature (Recreational)
Revival

  • Soft, high-compression, breathable Polyester/Lycra performance fabric offers support for high-impact activities
  • Provides superior control without restraining
  • Products: Women's Juxt, Invert, Dial, Swivel, Gravity and Pivot (Enthusiast and Lifestyle)
SunShirts

  • Provides 40+ UPF sun protection through the dense weave and synthetic fiber
  • Extra breathability enabled through vented design (front and back venting)
  • Lightweight, quick drying, extremely versatile
  • Products: Men's Panama – Women's Shade (Lifestyle Outdoor)
Established in 1965, Sierra Designs is a leading manufacturer of high performance products, including tents, sleeping bags and technical and casual outdoor clothing. The company is dedicated to producing technically superior, innovative products that offer function as well as style.

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