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Sierra Designs Marks 40 Years Of Innovative Success In The Outdoor Industry

July 1, 2004

For Immediate Release

Contact Information
Dana Pluss, Scream Agency, LLC
P: 303-893-8608, ext. 204
E: dana@screamagency.com

Sierra Designs Marks 40 Years Of Innovative Success In The Outdoor Industry

Louisville, COLO. (July 1, 2004) - Sierra Designs, a leading manufacturer of high-performance products, including tents, sleeping bags and technical and lifestyle outdoor clothing, is turning 40 years-old and will celebrate its success at the Outdoor Retailer Summer Market in Salt Lake City, Utah on August 12-15, 2004.

As part of the celebration, Sierra Designs will host a 40th Anniversary Bash on Friday, August 13th, 2004 from 5:00-6:30 p.m. at their booth, #3331. Everyone is invited to celebrate the companies' history of creating innovative outdoor products and technologies while enjoying live entertainment and festive beverages.

"For 40-years, Sierra Designs has provided outdoor enthusiasts with premium and innovative products that enhance the outdoor experience," said Mark Herbert, President of Sierra Designs and Ultimate Direction. "We have witnessed the changes in the outdoor industry through the years and have kept up with the latest trends and technologies. We look forward to another 40-years of providing consumers the best products for their adventures."

In addition, the Outdoor Retailer Show will house Sierra Designs "decades of innovations" tradeshow theme illustrated through various tent sublimations debuting the 40-year history. Each day of the show, Sierra Designs will present a unique, one-of-a-kind tent design commemorating a decade of history from the sixties, seventies, eighties and nineties.

Established in 1965, Sierra Designs is a leading manufacturer of high performance products, including tents, sleeping bags and technical and casual outdoor clothing. The company is dedicated to producing technically superior, innovative products that offer function as well as style.

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