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Sierra Designs introduces game-changing DriDown™ insulation in new for fall 2012 Tov belay and Gnar Lite jackets

January 16, 2012


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Sierra Designs introduces game-changing DriDown™ insulation in new for fall 2012 Tov belay and Gnar Lite jackets
Sierra Designs introduces game-changing DriDown™ insulation in new for fall 2012 Tov belay and Gnar Lite jackets
Sierra Designs introduces game-changing DriDown™ insulation in new for fall 2012 Tov belay and Gnar Lite jackets
Sierra Designs introduces game-changing DriDown™ insulation in new for fall 2012 Tov belay and Gnar Lite jackets

Best performing insulation yet excels in any environment, keeping apparel dryer and warmer than ordinary down

BOULDER, COLO. (For Immediate Release) – Sierra Designs, outdoor equipment and apparel innovator since 1965, proudly introduces game-changing DriDown™ insulation in the new for fall 2012 men’s and women’s Tov belay and Gnar Lite jackets.

The key to DriDown’s™ performance is Sierra Designs’ proprietary molecular level polymer application, making each individual down plume hydrophobic. Insulated with DriDown™, Sierra Designs’ Tov and Gnar Lite jackets stay dry 7 times longer in the presence of rain, melting snow, or spills, maintain loft more effectively in high humidity environments, and dry 33% faster when they do get wet for a dryer, warmer, more comfortable backcountry experience.

“DriDown™ represents the evolution of down insulation, vastly improving the performance of any insulated jacket,” said Sue Timbo, Sierra Designs marketing director. “It’s widely accepted that down is the best insulation available… until it gets wet. DriDown™ solves this problem by tolerating moisture to say drier, loft better, and dry faster. Originally launched in a line of Sierra Designs sleeping bags, DriDown™ will now be the insulation of choice all day and all night.”

Whether earning your turns, sitting on belay, or summiting a 14er, Sierra Designs’ Tov ($259) and Gnar Lite ($229) jackets with DriDown™ insulation will keep you dryer and warmer than jackets with regular down insulation. DriDown’s™ hydrophobic finish helps prevent sweat, rain, or melting snow from soaking into the down while allowing internal moisture to escape easily, maintaining loft for optimum thermal efficiency. And if the Tov or Gnar Lite jackets do get wet, DriDown™ allows them to dry faster than jackets with ordinary down.

Both the Tov and Gnar Lite jackets by Sierra Designs will be available at specialty retailers across the country fall 2012.

For more information about DriDown™ technology and how it will transform the outdoor experience, please stop by the Sierra Designs booth #16017 during the Outdoor Retailer Winter Market trade show, scheduled for January 19-22 in Salt Lake City.

About Sierra Designs: Founded in 1965 at the beginning of the golden age of backpacking and climbing, Sierra Designs draws on an extensive heritage to create innovative, technologically-advanced outdoor equipment to compliment any active, outdoor lifestyle. With years of experience designing best in class tents, sleeping bags, apparel, packs and gloves, Sierra Designs has been to every corner of the world, from the highest peaks in the Himalaya to the campground down the road. Whether you’re an ultralight hiker, world-class mountaineer, or recreational camper, Sierra Designs has you covered. (www.SierraDesigns.com). ###

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