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Sierra Designs promotes from within, enhances Customer Service Department

October 22, 2009

Contact Information
Scott Kaier
Pale Morning Media
scottk@madriver.com
802.583.6070

Sierra Designs promotes from within, enhances Customer Service Department

BOULDER, COLO. (October 22, 2009) - Sierra Designs, outdoor innovator for over 40 years, continues to elevate the level of service provided to Sierra Designs dealers by promoting Morgan Newlon to Customer Service Supervisor and adding three new Customer Service Representatives.

Under Newlon's leadership, each member of the Customer Service Department will work directly with dealers in specific territories to build lasting relationships while setting the benchmark for outstanding customer service.

"Elevating the level of service provided to our dealers is a huge priority here at Sierra Designs," said Kenny Ballard, president of Sierra Designs. "Morgan is a knowledgeable and experienced customer service representative and I'm certain he will excel in his new position."

Thanks to this staffing change, each territory will benefit from a customer service contact that will understand the dealer's specific regional and long-term needs by developing a solid working relationship with specific retailers. The in-house dealer service team will focus on supporting the external sales and service team to ensure a unified sales and service program.

Through these relationships, dealers will benefit from working with a Sierra Designs representative that has a better understanding of each specific account. The result will be an inside staff with a better understanding of specific customer needs, thereby developing a partnership between Sierra Designs and their accounts.

Sierra Designs is currently hiring for the three customer service positions and hopes to have staff in place by November 1, 2009.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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