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Sierra Designs adds industry veteran Andy Russell to dedicated inside sales team

July 7, 2009

For Immediate Release

Contact Information
Scott Kaier
Pale Morning Media
scottk@madriver.com
802.583.6070

Sierra Designs adds industry veteran Andy Russell to dedicated inside sales team

Boulder, Colo. (July 7, 2009) - Sierra Designs, outdoor industry innovator for over 40 years, is proud to announce the addition of Andy Russell to their inside team of dedicated territory sales managers.

As the Southwest territory sales manager, Andy will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Based in Bishop, CA, Andy will be tasked with assisting current Sierra Designs clients and opening new accounts in CA, AZ, NV, and HI.

"Andy's extensive outdoor industry sales experience will truly be an asset to our brand and our sales team. We're excited to have him on board," said Kenny Ballard, president of Sierra Designs. "As a dedicated territory sales manager with Sierra Designs, Andy will have an intimate knowledge of our brand, giving him an opportunity to excel in his new position."

As an employee and member of the Sierra Designs team, Andy will take an active roll contributing to the company's overall strategic initiatives, assisting with product development and innovation, and enhancing Sierra Designs' overall performance.

An independent sales representative for Sierra Designs before his current, inside sales position, Andy got his start selling outdoor equipment as a rep with The North Face.

An avid climber, angler, and mountain biker, Andy spends as much free time as possible recreating in the sunny Southwest. He can be reached at arussell@bosgus.com or by phone at 760-873-8433.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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