|
Boulder, Colo.
(July 7, 2009) - Sierra Designs, outdoor industry innovator for over 40
years, is proud to announce the addition of Andy Russell to their
inside team of dedicated territory sales managers.
As the Southwest territory sales manager, Andy will be better able
to address the specific, regional needs of his customers, elevating the
level of service and value for the end-user. Based in Bishop, CA, Andy
will be tasked with assisting current Sierra Designs clients and
opening new accounts in CA, AZ, NV, and HI.
"Andy's extensive outdoor industry sales experience will truly be
an asset to our brand and our sales team. We're excited to have him on
board," said Kenny Ballard, president of Sierra Designs. "As a
dedicated territory sales manager with Sierra Designs, Andy will have
an intimate knowledge of our brand, giving him an opportunity to excel
in his new position."
As an employee and member of the Sierra Designs team, Andy will
take an active roll contributing to the company's overall strategic
initiatives, assisting with product development and innovation, and
enhancing Sierra Designs' overall performance.
An independent sales representative for Sierra Designs before his
current, inside sales position, Andy got his start selling outdoor
equipment as a rep with The North Face.
An avid climber, angler, and mountain biker, Andy spends as much
free time as possible recreating in the sunny Southwest. He can be
reached at arussell@bosgus.com or by phone at 760-873-8433.
About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking
and climbing, Sierra Designs is one of the original brands for the
eco-conscious outdoor enthusiast. We have always had a passion to
protect where we play, and our tents, sleeping bags, and apparel have
been to every corner of the world, from the highest peaks in Tibet to
your local greenway around the corner. We model and design our products
for high performance adventurers, but make it attainable for you.
Sierra Designs' gear and apparel fits in with your daily life, no
matter where it takes you. Visit us online at SierraDesigns.com or see
us on Facebook.
For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.
###
|
