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BOULDER, COLO.
(April 17, 2009) - Sierra Designs, outdoor industry innovator for over
40 years, is proud to announce the addition of John Horsnell to their
inside team of dedicated territory managers.
As a Midwest territory sales manager, John will be better able to
address the specific, regional needs of his customers, elevating the
level of service and value for the end-user. Working out of his office
in Madison, WI, John will be tasked with assisting current clients and
opening new accounts in ND, SD, MN, IA, WI, IL, IN, MI, OH, and KY.
"As a member of our dedicated team of territory managers, John will
have the tools, motivation, and brand knowledge to provide an
exceptional level of support and service to his accounts," said Kenny
Ballard, president of Sierra Designs. "John's extensive sales
experience will truly be an asset to our brand and our sales team.
We're excited to have him on board."
As an employee and member of the Sierra Designs team, John will
take an active roll contributing to the company's overall strategic
initiatives, assisting with product development and innovation, and
enhancing the Sierra Designs' overall performance.
With an extensive sales history and years of experience working in
outdoor retail and with industry rep group BP Associates out of St.
Paul, MN, John brings a deep knowledge of the outdoor industry and the
specific needs of his Midwest territory to his new position with Sierra
Designs.
John is an avid Telemark skier, climber, and paddler. He can be reached at jhorsnell@bosgus.com or 608-206-9242.
About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking
and climbing, Sierra Designs is one of the original brands for the
eco-conscious outdoor enthusiast. We have always had a passion to
protect where we play, and our tents, sleeping bags, and apparel have
been to every corner of the world, from the highest peaks in Tibet to
your local greenway around the corner. We model and design our products
for high performance adventurers, but make it attainable for you.
Sierra Designs' gear and apparel fits in with your daily life, no
matter where it takes you. Visit us online at SierraDesigns.com or see
us on Facebook.
For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.
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