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Sierra Designs welcomes John Horsnell to dedicated inside sales team

April 17, 2009

For Immediate Release

Contact Information
Scott Kaier
Pale Morning Media
scottk@madriver.com
802.583.6070

Sierra Designs welcomes John Horsnell to dedicated inside sales team

BOULDER, COLO. (April 17, 2009) - Sierra Designs, outdoor industry innovator for over 40 years, is proud to announce the addition of John Horsnell to their inside team of dedicated territory managers.

As a Midwest territory sales manager, John will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Madison, WI, John will be tasked with assisting current clients and opening new accounts in ND, SD, MN, IA, WI, IL, IN, MI, OH, and KY.

"As a member of our dedicated team of territory managers, John will have the tools, motivation, and brand knowledge to provide an exceptional level of support and service to his accounts," said Kenny Ballard, president of Sierra Designs. "John's extensive sales experience will truly be an asset to our brand and our sales team. We're excited to have him on board."

As an employee and member of the Sierra Designs team, John will take an active roll contributing to the company's overall strategic initiatives, assisting with product development and innovation, and enhancing the Sierra Designs' overall performance.

With an extensive sales history and years of experience working in outdoor retail and with industry rep group BP Associates out of St. Paul, MN, John brings a deep knowledge of the outdoor industry and the specific needs of his Midwest territory to his new position with Sierra Designs.

John is an avid Telemark skier, climber, and paddler. He can be reached at jhorsnell@bosgus.com or 608-206-9242.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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