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Sierra Designs adds Jim Farrow to dedicated inside sales team

April 1, 2009

For Immediate Release

Contact Information
Scott Kaier
Pale Morning Media

Sierra Designs adds Jim Farrow to dedicated inside sales team

BOULDER, COLO. (April 1, 2009) - Sierra Designs, outdoor innovator for over 40 years, is proud to announce the addition of Jim Farrow to their team of dedicated territory sales managers.

As a New England territory sales manager, Jim will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Amherst, NH, Jim will be tasked with assisting current clients and opening new accounts in upstate NY, ME, VT, NH, MA, RI, and CT.

"As a member of our dedicated team of territory managers, Jim will have the tools, motivation, brand knowledge, and opportunity to excel and grow in his new position," said Kenny Ballard, president of Sierra Designs. "His extensive experience in outdoor industry sales will be a great addition to our team. We're excited to have him on board."

As an employee and member of the Sierra Designs team, Jim will take an active roll contributing to the company's overall strategic initiatives, assisting with product development and innovation, and enhancing Sierra Designs' overall performance.

With an extensive sales history and years of experience representing Columbia Sportswear Mountainsmith, and Voile Telemark Equipment, Jim brings a deep knowledge of the outdoor industry and the specific needs of his New England territory to his new position with the BOSG.

Jim is an avid cyclist, backpacker, and skier, and he can be contacted at jfarrow@bosgus.com or 603-554-1179.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.


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