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Sierra Designs welcomes experienced sales representative Jay Curwen to dedicated inside sales team

March 24, 2009

For Immediate Release

Contact Information
Scott Kaier
Pale Morning Media
802.583.6070
scottk@madriver.com

Sierra Designs welcomes experienced sales representative Jay Curwen to dedicated inside sales team

BOULDER, COLO. (March 24, 2009) - Sierra Designs, cornerstone brand for the outdoor industry, is proud to announce the addition of Jay Curwen to their inside team of dedicated territory managers.

As a South Eastern territory sales manager, Jay will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Ashville, NC, Chris will be tasked with assisting current clients and opening new accounts in TN, NC, SC, GA, AL, MS, and FL.

"We're looking forward to having Jay on board. His years of sales and outdoor experience will be an asset to our team," said Kenny Ballard, president of Sierra Designs. "As a dedicated territory sales manager, Jay will have the tools, brand knowledge, and opportunity to excel in his new position."

As an employee and member of the Sierra Designs team, Jay will take an active roll contributing to the company's overall strategic initiatives, assisting with product development and innovation, and enhancing the company's overall performance.

With an extensive sales history and years of experience representing The North Face and Patagonia, Jay brings a deep knowledge of the outdoor industry and the specific needs of his South Eastern territory to his new position with Kelty.

Jay is a USARA National Champion adventure racer and former National Ski Patroller. An avid mountain biker and Board Chair holder on Asheville's Mountain Sports Festival, he can be contacted at jcurwen@bosgus.com or 828-713-9139.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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