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Sierra Designs adds industry veteran Chris Wynja to dedicated inside sales team

March 11, 2009

For Immediate Release

Contact Information
Scott Kaier
Pale Morning Media
scottk@madriver.com
802.583.6070

Sierra Designs adds industry veteran Chris Wynja to dedicated inside sales team

BOULDER, COLO. (March 11, 2009) - Sierra Designs, outdoor industry innovator for over 40 years, is proud to announce the addition of Chris Wynja to their inside team of dedicated territory sales managers.

As the Rocky Mountain territory sales manager, Chris will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Based in Boulder, Colo., Chris will be tasked with assisting current Sierra Designs clients and opening new accounts in WY, CO, UT, and NM.

"Chris's extensive sales experience will truly be an asset to our brand and our sales team. We're excited to have him on board," said Kenny Ballard, president of Sierra Designs. "As a dedicated territory sales manager, Chris will have an intimate knowledge of our entire brand, giving him an opportunity to excel in his new position."

As an employee and member of the Sierra Designs team, Chris will take an active roll contributing to the company's overall strategic initiatives, assisting with product development and innovation, and enhancing Sierra Design's overall performance.

Formerly a principal rep with his family owned and operated Wynja and Associates, Chris represented Columbia Sportswear in the Rocky Mountains for more than 13 years, helping to grow the company into the successful outdoor brand it is today.

An avid snowboarder, hiker and mountain biker, Chris is currently involved with the Boulder Mountain Bike Association. He can be reached at cwynja@bosgus.com or 303-262-3339.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.

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