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BOULDER, COLO.
(March 11, 2009) - Sierra Designs, outdoor industry innovator for over
40 years, is proud to announce the addition of Chris Wynja to their
inside team of dedicated territory sales managers.
As the Rocky Mountain territory sales manager, Chris will be better
able to address the specific, regional needs of his customers,
elevating the level of service and value for the end-user. Based in
Boulder, Colo., Chris will be tasked with assisting current Sierra
Designs clients and opening new accounts in WY, CO, UT, and NM.
"Chris's extensive sales experience will truly be an asset to our
brand and our sales team. We're excited to have him on board," said
Kenny Ballard, president of Sierra Designs. "As a dedicated territory
sales manager, Chris will have an intimate knowledge of our entire
brand, giving him an opportunity to excel in his new position."
As an employee and member of the Sierra Designs team, Chris will
take an active roll contributing to the company's overall strategic
initiatives, assisting with product development and innovation, and
enhancing Sierra Design's overall performance.
Formerly a principal rep with his family owned and operated Wynja
and Associates, Chris represented Columbia Sportswear in the Rocky
Mountains for more than 13 years, helping to grow the company into the
successful outdoor brand it is today.
An avid snowboarder, hiker and mountain biker, Chris is currently
involved with the Boulder Mountain Bike Association. He can be reached
at cwynja@bosgus.com or 303-262-3339.
About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking
and climbing, Sierra Designs is one of the original brands for the
eco-conscious outdoor enthusiast. We have always had a passion to
protect where we play, and our tents, sleeping bags, and apparel have
been to every corner of the world, from the highest peaks in Tibet to
your local greenway around the corner. We model and design our products
for high performance adventurers, but make it attainable for you.
Sierra Designs' gear and apparel fits in with your daily life, no
matter where it takes you. Visit us online at SierraDesigns.com or see
us on Facebook.
For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.
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