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Sierra Designs Recognizes Key Partners and Employees at Spring/Summer 2009 Sales Meeting

June 5, 2008

For Immediate Release

Contact Information
Media Contact:
Verde PR and Consulting
Kristin Carpenter Ogden
KCO@verdepr.com
970-259-3555
Kris Versteegen
Kris@verdepr.com
704-962-9942

Sierra Designs Recognizes Key Partners and Employees at Spring/Summer 2009 Sales Meeting

Boulder, Colo. (June 5, 2008) - After one of the most profitable years in the brand's history, Sierra Designs concluded a successful, carbon neutral, annual sales meeting with multiple awards, and a full line-up of exciting new apparel, tents and sleeping bags. On May 27-29, the sales, development and marketing teams gathered in Breckenridge Colo. to discuss new product developments, new technologies, sales strategies, and future opportunities. This was the second year in a row in which Sierra Designs hosted a carbon neutral sales meeting, thanks to offset credits from Native Energy.

"We've come a long way towards reaching our goals in product designs, sales growth and profitability. This latest generation of Sierra Designs gear and apparel, combined with the best team we have ever had, will take us even further in 2009," said Paul Gagner, president of Sierra Designs.

In addition to the revolutionary new tent, sleeping bag and apparel introductions at the sales meeting, Sierra Designs hosted several guest speakers, including Jake Lah, the founder and principal of DAC poles. Mr. Lah and DAC were honored at the meeting with Sierra Designs' Vendor Partner Award.

Sierra Designs sales team was recognized with two different awards. The Granite Marketing Group, with Steve Copeland, Marvin Wedell and Mike McCord covering the Rocky Mountain territory, was recognized for their excellence in preseason sales. The Adventure Marketing Group, with Tom Hammond, Rod Thomas and Bo Boran covering the Southeast, was recognized for outstanding sales and service.

Sierra Designs also gave away the first annual MVP award to a member of their in-house team for going "above and beyond" in Sierra Designs day-to-day operations. For this inaugural award, Phoebe Stapleton, Sierra Designs' apparel developer was recognized for her efforts in design and development.

The highlights of the sales meeting were the 16 new tent designs, incorporating never before seen, exclusive architectures. In particular, the new Meteor Light 2 and 3 will incorporate a patent-pending design that reduces weight and pole count while increasing strength and ease of use. Additionally, Sierra Designs exclusive Tunnel Dome™ Construction is one of the most versatile pole configurations on the market. Sierra Designs successfully implemented this configuration in ultralight, backpacking and base camping tents by combining the strengths of both dome and tunnel tents in one unified design. Freestanding ease of set up and large doors and steep walls and spacious interiors of tunnel tents.

Sierra Designs' also introduced a new spring apparel line that more effectively aligns with the equipment offering. Climbers, backpackers, mountain bikers and other outdoor enthusiasts have been using Sierra Designs tents and sleeping bags for years because of their usability and innovation. Sierra Designs apparel will live up to the same reputation. Sierra Designs is also reinventing the ultralight Isotope Jacket for 2008. Weighing in at 7 ounces for the men's large the Isotope has newly added features like the Condor Construction which allows the user to raise their arms with out the jacket riding up. The Nanolite fabric will be the most durable ultralight fabric on the market with great waterproof and breathability ratings (10,000 mm and 10,000g/m2/24 hrs).

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

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