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Sierra Designs' Verde 20 Wins Outside Magazine's Gear of the Year Award

April 28, 2008

For Immediate Release

Contact Information
Media Contact:
Verde PR and Consulting
Kristin Carpenter Ogden
KCO@verdepr.com
970-259-3555
Kris Versteegen
Kris@verdepr.com
704-962-9942

Sierra Designs' Verde 20 Wins Outside Magazine's Gear of the Year Award

(April 28, 2008) - Boulder Colo. (April 28, 2008) – For the second time in three years, Outside Magazine gave a Sierra Designs sleeping bag their annual Gear of the Year award thanks to the green innovation in the new Verde 20 sleeping bag. The Verde 20 uses 95-percent recycled material to create one of the most environmentally friendly sleeping bags available. With features and performance rivaling any bag on the market, the Boulder-based Sierra Designs product development team was able to create this highly sustainable bag without cutting any corners on performance.

"Our goal in developing the Verde 20 and Déjà Vu 20 (our women's version) was to create a sleeping bag with high performance traits and low environmental footprint impact. We succeeded on both fronts and the environment is ultimately the big winner," said Phil Mesdag, Sierra Designs equipment product manager.

The editors of Outside magazine noted that they were impressed with warmth, and consistency of Climashield Green, the 100-percent recycled synthetic insulation used in the Verde 20. The editors also felt the sustainable, all-natural Cocona – a feature exclusive to Sierra Designs sleeping bags – was a nice touch for improved moisture management and odor prevention.

"The Verde 20 is an impressive bag all the way around, but it was the insulation and liner that won over this year's testers," said Buyer's Guide editor Sam Moulton. "The insulation, which is called ClimaShield Green and is made out of recycled soda bottles, never clumped up or shifted about while the Cocona lining gave the bag a dry, fresh feel."

The performance of the Verde 20 is what made this sleeping bag stand out from the rest of the field. A sustainable, compressible, 20-degree sleeping bag with smart touches like pad locks and Sierra Designs' legendary fit made the Verde 20 Outside's Gear of the Year.

"We are thrilled with receiving yet another Gear of the Year award from Outside. This is our third award from Outside, after winning in 2005 for our Reverse Combi tent and in 2006 for our Trade Wind sleeping bag, and it is a testament to our strive for innovation and performance in our gear," said Kristine Carey, Sierra Designs brand manager.

Sierra Designs' 40 years of sleeping bag design experience is elevating the brand with consistent performance across the entire line – from ultralight summer bags, like the Arrow Rock 45, to bombproof expedition bags, like the Echo -20.

Sierra Designs will continue to push the envelope with innovations that will make everyone's outdoor experience better. In 2008, the company launched a fully redesigned line of Flex Technology bags, incorporated a revolutionary new anti-bacterial treatment into its expedition bags called Funk!Off, and rolled out company-wide sustainability initiatives, like eliminating PVC from all seam tape in its tents, sleeping bags and apparel.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or check us out on FaceBook.

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