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Sierra Designs Marks 40th Year With Largest Lineup Of Innovative And Technical Products To Date

January 25, 2005

For Immediate Release

Contact Information
Dana Pluss
Scream Agency, LLC
P: 303-893-8608, ext. 204
E: dana@screamagency.com

Sierra Designs Marks 40th Year With Largest Lineup Of Innovative And Technical Products To Date

Louisville, COLO. (January 15, 2005) - For the past 40 years, Sierra Designs has touched the lives of millions of outdoor enthusiasts all over the world. From the lightweight down jacket, the Minaret introduced in 1966, to the Reverse Combi tent launching in 2005, Sierra Designs has stayed committed to producing extraordinary outdoor product innovations and equipment. To celebrate its 40th anniversary, Sierra Designs will launch its largest lineup of innovative and technical products to date at the Outdoor Retailer Winter Market on Jan. 29-Feb. 1, 2005 in Salt Lake City, Utah.

This season, Sierra Designs has integrated its award-winning DriZone waterproof/breathable fabric into its entire product portfolio: tents, sleeping bags and apparel. With its high performance and great value, the DriZone fabric combines outstanding waterproofness with great breathability for the perfect cohort on any outdoor expedition.

"Our 2005 lineup further advances our goal of solidifying Sierra Designs as a core technical brand and a leader in the fusion of nature and technology for lifestyle apparel," said Mark J. Herbert, President of Sierra Designs and Ultimate Direction. "Each product and innovation builds on the brand and the evolution of the outdoor culture, capturing the history of the Sierra Designs legacy."


Waterproof/Breathable Jackets:
Torrent 2L Stretch: The TS 22 Parka and TS 20 Pant provide a 2-Layer waterproof/breathable, stretch fabric in critical motion and high wear areas where performance and durability can be maximized. Retailing at $225 for the Parka and $150 for the pant, this category is hard to outdo with its value and performance. Torrent V: These system jackets, parkas and offer an improved laminate and a much lighter fabric from the 2004 Torrent line. Ranging from $100-$220 retail, the entire Torrent V category provides an excellent price point along with extreme technical performance for any outdoor activity.

Insulated Outerwear:
DriZone 850-Fill and 750-Fill Down Jackets: Sierra Designs has designed two new categories of insulated, lightweight and packable down jackets. Made with the award-winning DriZone fabric used on sleeping bags and tents, these jackets are intended for use in severe cold and wet conditions. Cold Fusion Synthetic: For all around warmth without the costs, the Synthetic Down insulation jackets and vests keep users warm, dry and comfortable.

Soft Shell:
Radium Stretch Insulated Soft Shell: Sierra Designs has taken its soft shell category to the next level with the lightweight Helios Parka. Made with a fully windproof insulated Primaloft Sport™, water resistant/breathable laminate membrane that increases moisture vapor transmission and creates a superior level of weather protection and breathability. This parka keeps the elements out while providing stretch and fast wicking qualities. Barricade Soft Shell: This lightweight technical soft shell category with fleece backing for increased insulation provides tons of technical innovations and details for any outdoor user. The men's Rebel and women's Fauna Jackets combine the Torrent V waterproof/breathable fabric with the SewFree seams in areas featuring Sierra Designs innovative Extremity Vents. These soft shells can tackle the backcountry with ease.

Base Layers:
Alpatec Ice Expedition Base Layer: Sierra Designs is the only company in the industry that is combining the natural fibers of Alpaca with Microbalpaca Microfibers to supply high performance wicking and warmth characteristics in a base layer. The tops and pants are fully washable, super soft, lightweight, extremely warm and quick drying. Midweight Wool Base Layer: This base layer category combines Dri-Release Polyester with wool to create a blend that provides the benefits of warmth and comfort through moisture management.


Torrent 3-Layer Wool Jackets:
The groundbreaking Torrent 3-Layer wool jacket illustrates the combination of nature and technology. The men's and women's Union 3L Jacket is dynamic, detailed and progressive and provides consumers with the ultimate balance of unparalleled function and form. The stretch fabric and DWR finish shows Sierra Designs commitment of pioneering its apparel for the future.

Waterproof/Breathable Corduroy:
Torrent 3L Corduroy: Sierra Designs redefines technical/lifestyle clothing with the waterproof/breathable, 3-Layer Torrent corduroy fabric with DWR finish. The men's Prescott and women's Clia Jackets as well as the men's Ridley Pant bring on an urban technical style.

Waterproof/Breathable Nylon Oxford:
The Gladstone Bomber combines the designs of work wear and jean jacket style for a fashionable lifestyle piece that combines a waterproof/breathable option for insulation and warmth. This classic bomber is the perfect design for everyday adventures.

Snow Fox For Women:
This new lifestyle line is ultra fashionable, totally chic and a great value — $45-$180 retail. With lusciously soft fabrics, artful quilting, impeccable detailing and a handcrafted look and feel, the Snow Fox line makes winter fun again, without compromising function and comfort. The Oberland Vest is an outwear classic that can be reversed to please urban dwellers and chalet goers. The Alta Jacket is fitted with a full-length main zipper and biker collar. A sleek alternative to traditional outerwear that provides users with the warmth and comfort they are looking for.

Windproof Wool Sweaters:
Windproof Wool: These stylish wool sweaters offer a great design and cut in a warm wool blend with a windproof membrane. The men's and women's Composite and Windward Sweaters are the perfect companions on a cold day.

Combining cutting-edge technology with the most comfortable natural elements and authentic styling, the sportswear category of lifestyle apparel was designed for those seeking a higher level of detail and quality in their shirts. The men's Haptic Shirt and women's Sima Top combine a blend of Organic Cotton, Hemp and Lycra to create a utility-driven design perfect for everyday. The men's Lava Shirt and women's Impulse Shirt features Shoeller's 3XDRY multifunctional high-tech finish that repels moisture on the outside and transports moisture quickly from the inside to the outside.

Youth Rainwear:
With the success of the adult rainwear category, Sierra Designs has introduced the same fabrics and technology into a youth line. The Hurricane LT Parka and Pant and Microlight Jacket and Pant offer the highest quality in weather resistant technologies for kids.

Men's and women's Tech Soft Shell Gloves: These highly insulated, lightweight and water resistant gloves with an adjustable gauntlet feature, allow for a quick and easy way to get in and out. Mighty Lite Gaiter: The lightest waterproof full-length gaiter on the market – 6.5 ounces. 40-Year Gaiter: Heavy-duty yet lightweight, waterproof and packable gaiter marking Sierra Designs 40-year anniversary. Men's and women's waterproof/breathable Booties: Made from the DriZone waterproof/breathable lightweight material used on the Sierra Designs sleeping bags provide exceptional warmth and comfort. Snow Fox Accessories for Women: Features ultra fashionable and hip hats, scarves, and a tote bag.


DriZone Bivy Sacks:
Utilizing the award-winning DriZone waterproof/breathable fabric, the Navassa Bivy and Zagori Bivy breathe so much better than competing fabrics and include a full range of features and benefits to users.

Adventure DriZone Series:
For fall 2005, Sierra Designs added four new award-winning DriZone waterproof/breathable sleeping bags for cold weather use: the men's and women's 0 degree bags, the Cirque and Mist and the men's and women's –20 degree bags, the Echo and Electra. Ranging from $340-$420 retail, these bags are a great value compared to the competition in the 800-fill down insulation category.

Adventure Synthetic Series:
These lightweight, extremely warm synthetic bags complete the Adventure Series categories with the men's Washakie and women's Two Moons 0 degree, Polargaurd 3D bags. The Washakie and Two Moons come with all the standard features of Sierra Designs Adventure Series bags: Pad Locks, Snag Free zipper tracks, chest pocket, glow-in-the-dark zipper pulls, draft collar and dual draft tubes.


Ultralight Tents:
Mach 1: This new lightweight 3-pole designed shelter is truly like no other in providing openness and 22 square feet of ample floor space. A large side door and spacious double track vestibule allow for easy storage and access to gear. Hyperlight 3 AST: Due to the success of the Hyperlight AST, Sierra Designs introduced the three-person version that utilizes all the same innovations. Split between three people, this 5 pounds 14 ounce tent divides up easily.

3-Season Tents:
Reverse Combi: New and exclusive for 2005, the Sierra Designs Reverse Combi utilizes an innovative variable pole diameter system with pre-bent pole sections allowing the x-tents internal volume to increase by 50 percent. Weighing just 5 pounds, 5 ounces and totaling 32 square feet, this new technology will revolutionize the future of tent design. Electron: This roomy 2-person tent boasts tons of bells and whistles such as an included footprint, gear attic and coffee sling.

Convertible Tents:
These tents allow the adventurer to leave weight behind and go from 3-season to 4-season in the blink of an eye. Perfect for the person who wants only one tent for the whole year. Omega Light: With lighter poles and removable sections, a silicone rain fly, a removable stash door and panels that zip open to expose the mesh ceiling, this new ultralight convertible tent weighs only 5 pounds 10 ounces.

4-Season Tents:
Hercules Assault AST: The Holy Grail of tents just got lighter and faster. All the great technology and superior strength of our high altitude tested Hercules AST, but with a lightweight single-wall construction. Includes a large vestibule and the new Air Flow Vent System prevents condensation. Solomente AST: This 4-season tent weighs only 3 pounds, 1 ounce and comes with a single wall construction to keep the weight down. Sierra Designs uses its DriZone Laminated Fabric to keep moisture out and the patented Jake's Corner technology for strength and durability. This tent also has 22 sq. ft. of living space and a 4 sq. ft. vestibule allowing for ample living space and room to sit up and stretch out.

Base Camp Tents
Loaded with new features including a room divider, larger vestibules, better zipper orientation and cup holders, these tents are perfect for big summer adventures. Bedouin 8: Same great features as the other Bedouin tents in the series, but this one's got room for eight! This large shelter was even designed with a room divider for additional privacy and a large vestibule area. Great for a family outing, a large group, or a guided 3-season base camp tour.

Night Glow Attic : A remarkable Sierra Designs innovation for internal tent lighting that allows night sight provided from a red hue. The battery lasts 10-12 hours and is great for finding a tent at tent.

Established in 1965, Sierra Designs is a leading manufacturer of high performance products, including tents, sleeping bags and technical and lifestyle outdoor clothing. The company is dedicated to producing technically superior, innovative products that offer function as well
as style.


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