(July 1, 2004) - Sierra Designs, a leading manufacturer of
high-performance products, including tents, sleeping bags and technical
and lifestyle outdoor clothing, is turning 40 years-old and will
celebrate its success at the Outdoor Retailer Summer Market in Salt
Lake City, Utah on August 12-15, 2004.
As part of the celebration, Sierra Designs will host a 40th
Anniversary Bash on Friday, August 13th, 2004 from 5:00-6:30 p.m. at
their booth, #3331. Everyone is invited to celebrate the companies'
history of creating innovative outdoor products and technologies while
enjoying live entertainment and festive beverages.
"For 40-years, Sierra Designs has provided outdoor enthusiasts with
premium and innovative products that enhance the outdoor experience,"
said Mark Herbert, President of Sierra Designs and Ultimate Direction.
"We have witnessed the changes in the outdoor industry through the
years and have kept up with the latest trends and technologies. We look
forward to another 40-years of providing consumers the best products
for their adventures."
In addition, the Outdoor Retailer Show will house Sierra Designs
"decades of innovations" tradeshow theme illustrated through various
tent sublimations debuting the 40-year history. Each day of the show,
Sierra Designs will present a unique, one-of-a-kind tent design
commemorating a decade of history from the sixties, seventies, eighties
Established in 1965, Sierra Designs is a leading manufacturer of
high performance products, including tents, sleeping bags and technical
and casual outdoor clothing. The company is dedicated to producing
technically superior, innovative products that offer function as well