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Brian Wilson joins Sierra Design's dedicated inside sales team

March 17, 2009

For Immediate Release

Contact Information
Scott Kaier
Pale Morning Media

Brian Wilson joins Sierra Design's dedicated inside sales team

BOULDER, COLO. (March 17, 2009) - Sierra Designs, outdoor industry innovator for over 40 years, is proud to announce the addition of Brian Wilson to their inside team of dedicated territory sales managers.

As a Pacific Northwest territory sales manager, Brian will be better able to address the specific, regional needs of his customers, elevating the level of service and value for the end-user. Working out of his office in Olympia, WA, Brian will be tasked with assisting current clients and opening new accounts in WA, OR, MT, ID, and AK.

"Brian's previous outdoor sales experience and knowledge of the Pacific Northwest market will be a great addition to our team," said Kenny Ballard, president of Sierra Designs. "By using a dedicated team of territory managers, Sierra Designs will be better able to put a variety of tools at Brian's disposal to help him excel."

As an employee and member of the Sierra Designs team, Brian will take an active roll contributing to the companies' overall strategic initiatives, assisting with product development and innovation, and enhancing Sierra Designs' overall performance.

An avid skier, hiker, and cyclist, Brian brings a deep knowledge and lasting appreciation of the outdoors to his new roll with Sierra Designs. As an independent sales rep, Brian had previously provided Pacific Northwest sales support to Sierra Designs, Ultimate Direction, Gregory Packs, and Royal Robbins apparel.

Brian is a current member of the Outdoor Industry Association and can be contacted at 360-561-3140 or bwilson@bosgus.com.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

For more information, please contact Scott Kaier at scottk@madriver.com, 802-583-6070.


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